Losing your business's V(R)-card

Doing it for the first time can be a nerve-wracking experience, but your business should not be scared about trying out virtual reality. Follow these three simple guidelines, and you will be a VR-star in no time.

Set Expectations

With all of the hype around VR, it's easy to get some inflated expectations for your campaign. However, it's important to remember that VR is still brand new to consumers, and many have not even heard of it yet! Does this mean you should wait to create VR content? No, but you'll need to understand the potential size of your audience and keep the budget in-line. This is one reason why 360-degree videos are so popular among businesses now - the audience is not limited to only VR, so you can expand your potential reach.

Stay Practical

Most business that are investing in VR content have a practical application for it. From real estate to the travel industry, many companies are using VR as a way to show space to people who can't be there in person. It's also being used as a sales tool by companies like Audi for high-ticket or luxury items. If your business isn't focused on selling expensive spaces or objects, VR can still be a practical tool for marketing, branding, and recruiting.

Keep it Simple

Like with any new toy, it's easy to be distracted by all the bells and whistles. Do you really need a room-scale demo, or will a more simple, mobile experience get the job done? For certain use cases (for example, designing your kitchen in VR), having the full room in VR can be hugely beneficial, but it's not necessary for everyone. The more complicated the project, the higher the cost, so it's important to find the most simple solution.

Businesses are timid beasts, so it's not surprising that many of them are still sporting their V(R)-cards. However, by adhering to these three rules, no one should be scared about getting into VR.